SXSW

Working for AnalogFolk, I pitched and secured the managing director, client and campaign talent to speak on stage at SXSW. We invited clients, brands and industry peers along.

Are influencers and brands the new gatekeepers of health wisdom? Megan Murray, Consulting Partner at AnalogFolk Group; Lauren Felix, Director, Brand Building & Marketing Excellence at Bayer Consumer Health NA and award-winning parenting influencer La Guardia Cross got deep into how influencers balance being a source of perspective for people without overpromising their qualifications and unravelled the intricate interplay between trust, cultural shifts, and the future trajectory of health and well-being brands. They peeled back the layers on why the digital generation is ditching traditional health institutions and putting trust in brands and influencers.