Ted Baker - Mission Impeccable

For the launch of British fashion brand Ted Baker's campaign 'Mission Impeccable', I collaborated closely with the in-house Marketing team to deliver a multi-faceted PR strategy. This included organizing press events, exclusive dinners, and strategic gifting initiatives, while securing Tier 1 coverage across consumer, national, and trade media. The campaign centered on a shoppable film executive produced by Guy Ritchie, complemented by a cryptic social media experience and an innovative in-store activation powered by Google’s voice search.